PACKAGE DESIGN

With a strong focus on brand consistency, I contributed to packaging design efforts across VTech, owning multiple packaging projects at a time and collaborating closely with Product Development, Copywriters, and US Management while routing artwork with the design team in Hong Kong.

I led the rebrand of the VTech Baby packaging, creating visual language that reflects the warmth and personality of the products while standing out on shelf. The redesigned packaging is now used across multiple product lines and sold globally at major retailers including Walmart, Target, Meijer, and Kohl’s.

Trade Show Design

Trade shows have been a core part of my work at VTech, spanning large-scale industry events, buyer previews, and retailer-specific experiences. I’ve designed and art-directed environments for New York Toy Fair, Walmart Toyland, and multiple product preview shows, evolving each space to reflect brand growth, new product lines, and changing retail priorities.

From early concepts through final installation, I focused on creating immersive, on-brand environments that clearly told the product story while supporting real-world needs like traffic flow, merchandising, and buyer engagement.

Print & Digital

Alongside packaging and experiential work, I created a wide range of print and digital marketing materials supporting product launches and ongoing campaigns. This included magazine covers and interior layouts, print and digital advertising, cross-sell catalogs, and in-store displays. Across each piece, I focused on clear messaging, strong visual hierarchy, and consistency with the broader brand, making sure the work translated seamlessly whether it lived on a page, a screen, or the sales floor.