PACKAGE DESIGN

I designed the “Bundles of Joy” packaging for VTech Baby, developing a cohesive system that reflects the personality of the products while standing out on shelf. The packaging is now used across multiple product lines and sold globally at major retailers including Walmart, Target, Meijer, and Kohl’s.

With a sharp design eye and a commitment to brand consistency, I guided the design team in Hong Kong through email, while staying in sync with Product Development, Copywriters, and US Management.

Trade Show Design

Trade shows have been a core part of my work at VTech, spanning large-scale industry events, buyer previews, and retailer-specific experiences. I’ve designed and art-directed environments for New York Toy Fair, Walmart Toyland, and multiple product preview shows, evolving each space to reflect brand growth, new product lines, and changing retail priorities.

From early concepts through final installation, I focused on creating immersive, on-brand environments that clearly told the product story while supporting real-world needs like traffic flow, merchandising, and buyer engagement.

Print & Digital

Alongside packaging and experiential work, I created a wide range of print and digital marketing materials supporting product launches and ongoing campaigns. This included magazine covers and interior layouts, print and digital advertising, cross-sell catalogs, and in-store displays. Across each piece, I focused on clear messaging, strong visual hierarchy, and consistency with the broader brand, making sure the work translated seamlessly whether it lived on a page, a screen, or the sales floor.